OpenAI Releases New Version of GPT-4, as Generative AI Tools Continue to Expand

Generative AI tools have been rapidly evolving, and they are about to become an integral part of how we connect, across many evolving elements. OpenAI has recently released GPT-4, which is the next iteration of the AI model that ChatGPT was built upon. According to OpenAI, GPT-4 can achieve „human-level performance“ on multiple tasks.

Improved Performance and Guardrails

OpenAI has iteratively aligned GPT-4 using lessons from their adversarial testing programs as well as ChatGPT. They have reported their best-ever results on factuality, steerability, and refusing to go outside of guardrails. Guardrails are important because ChatGPT has flaws that steer users in the wrong direction, providing fake, made-up, or biased information like providing inappropriate information for young users, including advice on alcohol and drug consumption and how to hide it from parents.

In the latest version, however, improved guardrails protect against such issues. These guardrails protect against inherent risks in using AI systems that generate responses based on a broad range of inputs and learn from those responses. Over time, nobody knows what it will mean for system development – which is why Google and others have warned against wide-scale rollouts of generative AI tools until the full implications are understood.

Risks of AI Systems

Ultimately, AI tools are supplementary and require caution. While their outputs improve fast, you need to ensure that you understand the full context of what they are producing, especially in professional applications. Although more AI tools are coming to market and appearing in more places, you need to use them under managed flows. Otherwise, you could quickly lose credibility as there is always a risk of „hallucinating“ facts and making reasoning errors.

Pace of Adoption Outweighing Regulations and Responsible Usage

From a business standpoint, the pace of adoption of generative AI tools outweighs concerns around regulation and responsible usage of the tech. Google and Microsoft have both announced their integration with ChatGPT into various apps, and we may soon be interacting with one or another of these tools in different contexts.

Using GPT-4 for Social Media Marketing

Social media marketers can utilize GPT-4 to improve their workflow and take advantage of its capabilities. However, you need to take care, know its limitations, and be aware of the full context of its output.

As AI models evolve, it is worth testing them out, getting a better understanding of how they apply in different contexts, and how they can improve or change our respective workflows. What does that offer for your work, job or process? We don’t know yet, but as AI tools are evolving, it’s worth trying out where you can to have a better understanding of their capability within a managed flow.


AI tools are becoming more commonplace, and they are quickly moving towards becoming an integral part of how we connect in different evolving contexts. While AI is still in its early stages, GPT-4 shows promising results with improved guardrails to protect against inherent risks associated with such tools. Evidently, teams using such tools need to take care and manage the output carefully, especially in high-stake contexts to avoid any negative impact on their credibility.

Although AI tools improve and come to our rescue in many contexts, it would be highly unwise to lose sight of the fact they are supplementary and require caution while using them, to avoid negative implications on day-to-day use.