when creating your website to improve its SEO performance. By using HTML tags, you can structure your content in a way that search engines can easily understand and index.

One important aspect of HTML markup is the use of inner subheadings. By using the h2 tag for main headings and the h3 tag for headings of subtopics, you can organize your content in a hierarchical manner. This not only makes it easier for readers to navigate through your article, but it also helps search engines understand the structure and relevance of your content.

In addition to using subheadings, it is also beneficial to mark interesting sentences and words with the HTML strong tag. By doing so, you draw attention to important keywords and phrases that are relevant to your content. Search engines take note of these strong tags and may consider them as important indicators for ranking your website.

Now let’s dive into the 44-key point SEO checklist provided by SEMRush. This comprehensive checklist covers a wide range of SEO factors that can improve the visibility and ranking of your website.

1. Keyword research: Start by identifying the keywords that are relevant to your website and target audience. This will help you optimize your content around these key terms.

2. On-page optimization: Ensure that your website’s meta tags, URL structure, and header tags (h1, h2, h3) are all optimized for your target keywords.

3. Content creation: Focus on creating high-quality, informative, and engaging content that satisfies the intent of your target audience. This includes incorporating relevant keywords naturally within your content.

4. Mobile optimization: With the increasing use of mobile devices, it is crucial to ensure that your website is mobile-friendly and provides a seamless user experience across different screen sizes.

5. Site speed: Optimize your website’s loading speed by compressing images, minifying CSS and Javascript files, and utilizing browser caching.

6. Site structure: Organize your website’s content in a logical and easy-to-navigate structure. Use internal linking to connect related pages and improve the overall user experience.

7. URL structure: Ensure that your URLs are descriptive, user-friendly, and include relevant keywords. Avoid using generic or randomly generated URLs.

8. XML sitemap: Create and submit an XML sitemap to search engines to help them discover and index your website’s pages more efficiently.

9. Robots.txt file: Use a robots.txt file to control the crawling and indexing behavior of search engine bots. This file tells search engines which pages to crawl and which ones to ignore.

10. Duplicate content: Avoid duplicating content across your website, as it can lead to confusion for search engines and may result in a lower ranking.

11. Canonical tags: Use canonical tags to indicate the preferred version of a webpage when multiple versions of similar content exist. This helps search engines understand your content better and avoid indexing duplicate pages.

12. Meta tags: Optimize your meta title tags and meta descriptions to accurately describe the content of your webpages and entice users to click.

13. Image optimization: Compress and optimize images to reduce their file size without compromising quality. Use descriptive alt tags for your images to help search engines understand their content.

14. Social media integration: Incorporate social sharing buttons and encourage users to share your content on social media platforms. This can increase your website’s visibility and drive more traffic.

15. Backlink analysis: Monitor and analyze your website’s backlink profile to identify potential opportunities for acquiring high-quality backlinks from authoritative websites.

16. Link building: Develop a strategic link building strategy to earn high-quality backlinks from reputable websites in your industry. This can significantly improve your website’s authority and visibility.

17. User engagement: Monitor and analyze user engagement metrics such as bounce rate, time on page, and click-through rate. This data can provide insights into how users interact with your content and help you make improvements.

18. User experience: Prioritize user experience by ensuring fast and intuitive navigation, easy-to-read content, and a visually appealing website design. A positive user experience can lead to higher engagement and increased conversions.

19. Schema markup: Implement schema markup on your website to provide additional context to search engines about your content. This can help search engines display more relevant and informative snippets in search results.

20. Local SEO: If you have a physical location or serve a specific local area, optimize your website for local search by including location-specific keywords, creating Google My Business listing, and encouraging customer reviews.

21. Voice search optimization: With the rise of voice assistants like Siri and Alexa, optimize your content to answer voice-based queries. Focus on long-tail keywords and natural language that align with how people verbally search.

22. Content promotion: Actively promote your content through social media, email newsletters, and online communities to extend its reach and attract more organic traffic.

23. User-generated content: Encourage user-generated content such as comments, reviews, and testimonials. This not only adds social proof but also provides fresh and relevant content for search engines to index.

24. Video optimization: Optimize your videos for search by using descriptive titles, tags, and transcripts. Host your videos on reputable platforms like YouTube and embed them on your website for better visibility.

25. Broken link fixing: Regularly scan your website for broken links and fix them promptly. Broken links can negatively impact user experience and may result in lower rankings.

26. Website security: Ensure that your website has adequate security measures in place to protect user data and prevent unauthorized access. HTTPS encryption is now a ranking factor and can enhance user trust in your website.

27. Mobile-first indexing: With Google’s mobile-first indexing approach, prioritize optimizing your website for mobile devices and ensure that it delivers a seamless mobile experience.

28. Local citations: Create consistent and accurate business citations across online directories and review platforms. This can improve your visibility in local search results.

29. Structured data: Implement structured data markup to provide more context to search engines about your website’s content. This can enhance your website’s appearance in search results with rich snippets.

30. Page speed optimization: Continuously monitor and optimize your website’s loading speed to provide a fast and smooth user experience. Consider using caching plugins, content delivery networks (CDNs), and optimizing server response times.

31. HTTPS migration: If your website is still using HTTP, consider migrating to HTTPS for improved security and better search engine rankings. HTTPS is now a ranking signal and can positively impact your website’s visibility.

32. Content freshness: Regularly update and refresh your content to ensure its relevancy and accuracy. This signals to search engines that your website provides up-to-date and valuable information.

33. International SEO: If you have a multilingual or multinational website, optimize it for international search by using hreflang tags, country-specific domains, and localized content.

34. Mobile usability: Ensure that your website is easy to use and navigate on mobile devices. Optimize font sizes, button sizes, and overall layout for better mobile usability.

35. Google Search Console: Set up and regularly monitor your website’s performance using Google Search Console. This free tool provides valuable insights into your website’s indexing status, search queries, and crawl errors.

36. Bing Webmaster Tools: Similarly, set up and utilize Bing Webmaster Tools to analyze your website’s performance on Bing, the second-largest search engine.

37. User intent optimization: Optimize your content to align with user intent. Understand the questions and needs of your target audience and provide valuable answers and solutions through your content.

38. Influencer outreach: Collaborate with influencers and industry experts to build relationships and gain exposure for your brand. Influencers can endorse and share your content, helping to increase its reach and credibility.

39. Conversion rate optimization: Continuously optimize your website’s design, layout, and calls-to-action to improve conversion rates. Experiment with different elements and monitor the impact on user behavior.

40. Competitive analysis: Analyze your competitors‘ websites and SEO strategies to identify areas where you can outperform them. This can involve analyzing their keywords, backlinks, content, and social media presence.

41. AMP implementation: Accelerated Mobile Pages (AMP) can significantly improve mobile loading times and enhance the mobile user experience. Implement AMP on your website to benefit from faster page loading and potentially higher rankings.

42. User reviews and ratings: Encourage customers to leave reviews and ratings for your products or services. Positive reviews not only boost user trust but also provide valuable user-generated content for search engines.

43. Integration with Google Analytics: Integrate your website with Google Analytics to track important metrics such as organic traffic, bounce rate, and conversion rates. This data can help you measure the success of your SEO efforts.

44. Continuous monitoring and optimization: SEO is an ongoing process. Regularly monitor your website’s performance, review analytics data, and make necessary adjustments to your SEO strategy.

By implementing these SEO best practices and utilizing the SEMRush SEO checklist, you can improve your website’s visibility, rankings, and ultimately attract more organic traffic. Keep in mind that SEO is a long-term process, and it requires continuous effort and adaptation to keep up with changing algorithms and user behavior patterns.


Original article: [SEMRush SEO Fundamentals Checklist](https://www.semrush.com/blog/seo-checklist/)