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10 Social Media Trends to Follow in 2023 [Infographic]
Are you a social media enthusiast? Are you looking for ways to make the most out of your business by increasing brand visibility online? Well, you’re in the right place! In this article, we’ll take a closer look at the hottest social media trends to follow in 2023. Our source of information is the infographic created by Mentionlytics, which we’ll be exploring in detail.
1. TikTok
First and foremost, TikTok comes as rank one in the list of social media trends. This platform has boomed in recent years and is still gaining popularity. Created in 2016, TikTok has now become a hub for short-form video content. It offers a wide range of features for both creators and users to engage with, such as filters, music, sound effects, and more. TikTok is considered an excellent platform for businesses to reach younger audiences, and its advertising features make it a more attractive option.
2. Social Listening
Next on the list is social listening. Social listening is essentially monitoring your brand’s mentions and engagement across various social media channels. It helps you understand your audience better and respond to their needs and concerns. Social listening tools help you track conversations, keywords, and hashtags to analyze your brand’s visibility.
3. Social Ads
In addition to social listening, social media advertising is an ever-evolving trend that we’ll be seeing more of in 2023. Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer businesses sponsored ads to promote their products or services to a particular target audience. With the help of social media ads, brands can reach a larger audience and measure the effectiveness of their campaigns through analytics.
4. AR and VR
Augmented Reality (AR) and Virtual Reality (VR) technologies are becoming more prevalent in social media and are worth looking out for in 2023. Brands can use these technologies to create more engaging content by bringing their products to life or offering immersive experiences to customers. For example, a beauty brand can allow customers to see how different makeup products would look on them using AR.
5. Video
Video is undoubtedly one of the most popular and engaging forms of content on social media. It’s not a new trend, but it’s worth mentioning as it keeps evolving. In 2023, we can expect to see more video content across all social media platforms, including short-form, long-form, live, and animated videos. Video content is an excellent way for businesses to showcase their products or services and build a connection with their audience.
6. Micro-influencers
Influencer marketing has been on the rise for the past few years, and it’s likely that we’ll continue to see it grow. However, it’s not always the big-name celebrities or influencers that can bring in sales. In 2023, businesses may focus more on working with micro-influencers with smaller followings but greater relevance to their target audience.
7. Shoppable Media
Another trend we can expect to see more of in 2023 is shoppable media. Social media platforms will make it even easier for businesses to sell their products directly through their accounts. For example, Instagram’s shoppable posts allow users to buy products without leaving the app. It’s an excellent way for businesses to convert social media followers into customers.
8. Social Customer Service
Social media has become one of the primary ways for customers to reach out to businesses. That’s why social customer service is an essential trend to follow in 2023. Brands need to respond quickly to customer inquiries or complaints through social media platforms. It’s an easy way to show customers that their satisfaction is a top priority and build brand loyalty.
9. Gamified Content
Gamification is a trend that’s been around for a while, but it’s worth mentioning again as it keeps evolving. The idea is to make content more engaging and fun for the audience by introducing game-like elements. In 2023, we may see more gamified content on social media, such as quizzes, polls, and challenges, that encourage user participation and interaction.
10. Social Audio
Last but not least, social audio is a trend that’s expected to grow significantly in 2023. Social media platforms are investing in audio-based features like Clubhouse, Twitter Spaces, and LinkedIn Live Audio. These platforms allow users to host or attend live audio discussions and conversations. Brands can leverage social audio by hosting discussions related to their niche, engaging with their audience, and building their community.
Conclusion
In conclusion, social media trends are constantly changing, and it’s essential for businesses to stay up-to-date with the latest trends to keep their brand relevant and engaging. From TikTok to social audio, we covered ten social media trends to follow in 2023. It’s important to keep in mind that trends can vary depending on your industry, niche, and target audience, so always do your research before implementing any new trends.
Sources:
– https://mentionlytics.com/blog/10-social-media-trends-to-follow-in-2023/
– https://blog.hootsuite.com/social-media-trends/
– https://www.falcon.io/insights-hub/topics/social-media-strategy/2023-social-media-trends/
– https://blog.hubspot.com/marketing/2023-social-media-predictions