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Twitter Will Offer Cheaper Business Verification Packages for SMBs
Twitter has announced that it will offer a cheaper version of its Verification for Organizations program, which is good news for small and medium-sized businesses (SMBs) that are looking to enhance their online presence. The program, which is designed to confirm the official presence of brands on Twitter, provides a gold checkmark to verified accounts. Previously, businesses had to sign up to the $1000 per month program to get verified, but the new cheaper version will offer the same benefits at a lower cost.
Cheaper Verification for SMBs
According to Elon Musk, the CEO of Twitter, the new program will be tailored to the needs of SMBs, and will be cheaper than the $1000 per month program. However, the company will need to manage the onboarding process carefully to prevent fraud. Musk tweeted on May 6, 2023, „We will have a lower cost tier for small businesses, but need to manage the onboarding of organizations carefully to prevent fraud. The $1000/month is meant for larger organizations.“ This means that smaller businesses won’t have to pay $1000 per month for verification, which is great news.
Benefits of Verification on Twitter
If you’re wondering whether verification is worth it, the answer is yes, especially if your business relies on referrals from social media. Verified accounts are prioritized in the ‚For You‘ feed and in replies, which can lead to increased exposure and more followers. However, for most users, the value of verification is minimal, as the majority of users don’t tweet.
For brands, on the other hand, verification can be a valuable asset, as it can help increase reach and visibility. However, the near prohibitive $1000 per month fee associated with the program made it difficult for SMBs to consider, and so this cheaper version is a welcome development. It remains to be seen how much cheaper SMB verification will be, but we will update you as soon as more information becomes available.
Twitter’s Push for Subscriptions
The new Verification for Organizations program was introduced as part of Twitter’s push for subscriptions to be a bigger source of revenue for the company. However, so far, the company has struggled to get users to upgrade to Twitter Blue, with fewer than 0.33% of Twitter users signing up. Similarly, few organizations have been willing to pay the $1000 per month fee for verification.
To enhance its desirability, Twitter gifted verification to thousands of celebrities and big-name brands. However, this hasn’t led to a significant boost in subscription take-up as yet. The problem is that the incentive just isn’t there for people to pay, especially when the majority of users don’t tweet, and so the value of increased reach holds virtually no value to them.
Conclusion
Overall, the new cheaper version of the Verification for Organizations program is a positive development for SMBs that are looking to enhance their online presence. Although it remains to be seen how much cheaper SMB verification will be, the fact that it won’t cost $1000 per month is a step in the right direction. Verified accounts can help increase reach and visibility, which is valuable for businesses that rely on referrals from social media. However, for most users, the value of verification is minimal.